Washington Cannabis Licensee Behavior Typology

Classifying CCRS Submission Patterns Across the Retail Ecosystem

CCRS
Licensees
Market Structure

This report develops a data-driven typology of Washington cannabis licensees based on CCRS submission behavior. Using monthly submission volume, volatility, persistence, and trend direction, we identify three stable behavioral archetypes that describe how licensees interact with the traceability system over time.

Published

December 12, 2025

The Bottom Line Up Front

Washington cannabis licensees do not interact with CCRS uniformly.

When we examine submission volume, month-to-month volatility, trend direction, and persistence, licensees fall into three stable behavioral archetypes that describe how they operate within the regulated marketplace — independent of vendor branding or tooling.

This typology helps explain:

  • why some operators experience chronic compliance stress

  • why others appear resilient despite market compression

  • why statewide metrics are often dominated by a small number of actors

Identity and Methodology Note

This analysis intentionally avoids vendor or integrator attribution.

Instead, it evaluates licensee behavior directly, using distinct SaleHeader submissions as the atomic unit of CCRS interaction. This avoids inflation from record edits, corrections, or administrative churn and ensures that every submission counted represents a discrete compliance event.

Monthly aggregation is used to normalize seasonal effects and enable behavioral clustering over time.

How Do Licensees Actually Use CCRS?

This section quantifies how often, how consistently, and how long licensees submit CCRS records — revealing meaningful structural differences across the market.

Top 20 Licensees by Submission Volume
LicenseeId sale_month n_submissions
2265 2025-03-01 102557
876 2024-12-01 89263
2057 2025-08-01 86262
1010 2025-08-01 80045
1972 2025-08-01 76457
2550 2024-12-01 74214
30 2025-09-01 71506
687 2024-12-01 69879
2946 2024-12-01 68656
2518 2024-12-01 67156
37 2024-12-01 64831
69 2024-12-01 63242
49 2024-12-01 62017
2329 2024-12-01 60176
934 2025-08-01 59399
853 2025-05-01 57776
2019 2025-08-01 56676
2053 2025-08-01 54012
823 2025-08-01 52565
2342 2024-12-01 52232

Monthly Submissions by Distinct SaleHeaderId Counts (Top Licensees Only)

Clustering by Submission Behavior Dynamics

Licensee Behavioral Clusters

Clustering inputs:

• Average monthly submissions
• Submission volatility (coefficient of variation)
• Trend direction over time
• Months active in the last 10-month window

After correcting for industry-wide submission gaps in late 2025, Washington cannabis licensees fall into three stable behavioral archetypes.

Cluster Definitions

Cluster 1 — Low-Volume, High-Volatility ~28% of licensees

  • Low submission volume

  • High month-to-month variability

  • Shorter observed activity windows

These licensees tend to operate intermittently and are most sensitive to staffing, seasonality, or operational disruptions.

Cluster 2 — Mid-Volume, Persistent ~60% of licensees

  • Moderate submission volume

  • Stable month-to-month behavior

  • Long persistence across the year

This cluster represents the operational backbone of Washington’s retail market.

Cluster 3 — Enterprise-Scale, Stable ~12% of licensees

  • Extremely high submission volume

  • Very low volatility

  • Long-lived presence in CCRS

Despite negative trend slopes (reflecting market compression), these licensees remain structurally stable and dominate statewide activity.

Final Summary Table

Cluster Avg Monthly Subs CV Months Active Interpretation
1 ~600 0.85 ~5.46 Low volume, very volatile, short-lived
2 ~3,554 0.37 ~9.53 Moderate volume, stable, persistent
3 ~29,070 0.25 ~9.01 Extremely high volume, very stable

Interpretation note: Lower CV indicates more regular, predictable submission behavior.

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